M3M India has launched what is being marketed as India's first residential project designed in direct collaboration with Elie Saab, the Lebanese haute couture house. The project, named M3M Elie Saab, is located in Sector 111 on the Dwarka Expressway and forms the centerpiece of Billionaire's Block, a 170-acre enclave within M3M's larger Smart City Delhi Airport (SCDA) development. Listings describe it as an entire block dedicated only to branded residences, positioned as a luxury ecosystem rather than a single tower or project. The development sits on 2.75 acres, the project will comprise three towers with 336 intelligently designed units to preserve privacy, peace of mind, and create a close-knit community feel.
The residences come in spacious 4 BHK + Utility Apartments with sizes ranging 4200 – 4600 sq. ft., at a launch price of ₹37,000 per sq. ft. On property portals, unit pricing for the 4 BHK configuration is listed within Rs. 15.56 Cr to Rs. 17.22 Cr. Industry commentary notes that pricing has already moved up since the initial announcement, reflecting strong early absorption, with one source noting pricing has already seen an upward revision of ~8% since its initial launch pricing in 2024, reflecting strong absorption and limited remaining inventory in premium configurations.
Each residence is designed around Elie Saab's design language rather than a generic branded label. Developers describe the collaboration as going beyond naming rights, with a deep design collaboration with the ELIE SAAB Maison line, bringing Italian craftsmanship directly to your living space, with interiors and common areas curated with authentic furniture and décor manufactured in Italy. Signature touches include Italian marble flooring, modular kitchens, expansive balconies, and breathtaking views of the city skyline, along with ultra-secure environments including private lift lobbies and tinted glass facades for absolute privacy.
Amenities are pitched at a five-star hospitality standard. Residents get access to a 75,000 sq. ft. clubhouse filled with top-class facilities for fitness, leisure, and entertainment, alongside a luxury club with 50+ amenities and a triple-height grand entrance. Other listed features include high-speed private elevators powered by German engineering, along with a spa & salon, branded gym, restaurant, cafe, and business centre.
Location is a key selling point for the launch. Sector 111 sits directly on the Dwarka Expressway, giving residents direct link to South Delhi via the 150-meter-wide expressway, a 7–10 minute drive to IGI Airport Terminal 3, proximity to the Diplomatic Enclave II, and access to Cyber City and Udyog Vihar within 15–20 minutes. The project's RERA registration number is listed as GGM/992/724/2025/95 dated 16.10.2025, and the scheduled possession across sources is September 2032. Buyers are offered a staggered flexible payment plan of 30:40:30.
For homebuyers evaluating the launch, the branded-residence format is the key differentiator versus other Dwarka Expressway luxury launches. Globally, this model of pairing a fashion house with a developer is rare in the Indian market, and industry voices point out that in global real estate markets — from Dubai to Miami to Singapore — branded residences consistently command a 25–35% premium over comparable non-branded developments, and retain value through market cycles better than their unbranded equivalents. With just 90 units on offer in some inventory tranches, bringing a touch of exclusivity that makes it a highly sought-after address, early buyers are effectively betting on both the Dwarka Expressway growth corridor and the branded-residence premium holding up over the 2032 possession horizon.
