Elie Saab Makes Its India Debut With M3M on Dwarka Expressway

Gurugram's luxury housing market has a new headline: Lebanese fashion house Elie Saab has entered the Indian real estate market for the first time, partnering exclusively with M3M India to create branded residences on Dwarka Expressway. The announcement marks the couture label's first foray into Indian real estate and adds M3M to a growing list of Indian developers pairing global fashion and lifestyle brands with residential product.

The Gurugram development, M3M Elie Saab, sits within Sector 111 on Dwarka Expressway, inside the larger Smart City Delhi Airport (SCDA) precinct that M3M markets as "Billionaire's Block." According to the official announcement, the Gurugram project is part of a 170-acre development featuring 300 four-bedroom units at the cost of ₹2,000 crore. With a total developable area of 1.3 million square feet (msf), each residence will have layouts ranging between 4,200 square feet and 4,650 square feet. Residences in this project will be sold at ₹37,000 per square feet, with the starting price being ₹15 crore.

The project is one half of a twin-city debut for the brand. Global luxury fashion and lifestyle brand Elie Saab announced its entry into the Indian market with two branded residence projects in Noida and Gurugram in collaboration with M3M India. Scheduled for completion by 2030, the two ultra luxury housing projects will incur a total investment of ₹3,500 crore, and are expected to generate revenue of over ₹8,000 crore. Notably, the Lebanese eponymous luxury designer is also preparing to open its first ready-to-wear boutique shop in India later this year, signalling the brand's broader retail ambitions in the country beyond real estate.

Speaking on the tie-up, Pankaj Bansal, Promoter, M3M India and Founder, Smartworld Developers said, "Our collaboration with ELIE SAAB represents an important step in our vision to create residential developments defined by design integrity, quality, and long-term relevance." He further noted that the investment for the Gurugram branded residences will be around Rs 2000 crore while the top line will be Rs 4700 crore.

For Elie Saab, the deal follows a familiar global pattern where fashion and hospitality names lend their design language and brand equity to residential towers in exchange for licensing fees, without directly funding construction. For M3M, it extends a strategy of high-profile collaborations that already includes the Trump Organisation and watchmaker Jacob & Co: the developer has already secured deals with brands such as the Trump Organisation and watchmaker Jacob & Co to build branded residences in Delhi-NCR.

On ground, the Gurugram address benefits from Dwarka Expressway's improving connectivity. The Sector 111 location gives residents proximity to IGI Airport, the Diplomatic Enclave, Cyber City and Golf Course Road, positioning the project at the meeting point of Delhi and Gurugram rather than deep inside either city. For homebuyers tracking the branded-residence trend in India, the Elie Saab-M3M launch is a signal that Gurugram's ultra-luxury segment is maturing beyond amenity-driven marketing toward design-pedigree-driven pricing. At a quoted rate of ₹37,000 per sq ft and an entry ticket of ₹15 crore, the project sits at the very top of the Dwarka Expressway price curve, and its performance will likely be watched closely as a bellwether for how much premium Indian buyers are willing to pay for an internationally recognised design name attached to their home.