M3M Elie Saab: Haute Couture Meets Real Estate on Dwarka Expressway

M3M India has entered a new chapter in India's branded residences story with the launch of M3M Elie Saab, a collaboration with the internationally acclaimed Lebanese fashion house Elie Saab. Located in Sector 111 on the Dwarka Expressway, this marks the designer's first residential foray into India and follows the developer's earlier tie-ups with the Trump Organization and watchmaker Jacob & Co.

The Gurugram project was launched in October 2025 and is registered under RERA number GGM/992/724/2025/95. The development is under construction with expected possession by September 2032, giving early buyers a multi-year runway before completion.

At the announcement, M3M India promoter Pankaj Bansal confirmed the scale of the investment. According to reports, the developer will invest around Rs 2,000 crore in the Gurugram project alone, with an estimated topline of Rs 4,700 crore, as part of a combined Rs 3,500 crore commitment across sister projects in Gurugram and Noida's Sector 98. Bansal has been candid about why M3M keeps betting on branded tie-ups: "Branded residences give us the edge in terms of selling it faster." He cited the developer's Trump Towers track record as proof of buyer appetite, noting that "the second Trump Tower in Gurgaon was sold out in 5 hours."

On the design front, M3M Elie Saab occupies a low-density 2.75-acre parcel within the Smart City Delhi Airport (SCDA) zone, positioned as part of what marketing material calls the "Billionaire's Block – 111." The project offers spacious 4 BHK + Utility apartments ranging from roughly 4,200 to 4,650 sq ft, with a starting price of about Rs 15 crore, translating to a launch rate near Rs 37,000 per sq ft. Interiors carry Elie Saab's signature aesthetic — large windows, a glass exterior, Italy-fabricated perforated backlit crests, and 12-foot ceiling heights, paired with Italian marble flooring and German modular kitchens.

Elie Saab Jr., Vice Chairman and CEO of the Elie Saab Group, framed the tie-up as part of a larger global push: the brand entered branded residences in 2019 in Dubai and has since delivered more than 25 projects across 14 countries including Vietnam, London, Casablanca and São Paulo. He described India as a strategically important market for the label given the country's rising global outlook.

The launch also reflects a broader shift in the sector. Industry data shows global branded residence supply expanded from 764 projects in 2024 to an estimated 910 in 2025, and CBRE's India Residential Market Outlook 2026 flags branded housing as a meaningful, growing slice of the domestic luxury market, with Delhi-NCR among the leading growth markets. For buyers, the appeal typically combines design pedigree with practical advantages — hospitality-style service standards, curated amenities, and the potential for stronger resale value that comes with an internationally recognised name attached to the address.

Location-wise, Sector 111 sits directly on the Dwarka Expressway, giving residents fast, signal-free access toward Delhi, with IGI Airport's Terminal 3 roughly 7-10 minutes away and business districts like Cyber City and Udyog Vihar reachable within 15-20 minutes. The sector also falls within the planned SCDA corridor, which is expected to see continued infrastructure upgrades, including metro expansion, over the coming years.

For prospective buyers, the key takeaways are straightforward: this is a limited-inventory, ultra-luxury play — reports point to roughly 300-336 units spread across a small number of towers — aimed squarely at HNIs, senior executives, and NRIs rather than the mass luxury segment. Anyone considering a booking should verify current pricing, payment plans, and construction milestones directly with M3M or an authorised channel partner, since figures quoted at launch are subject to revision as the project progresses toward its 2032 possession timeline.