M3M's Billionaires' Block honoured with a top branded-residences award at India Property Awards 2026.
Register InterestM3M's Billionaires' Block has added a marquee accolade to its growing reputation, winning the Unique Branded Residences' Master Development Award at the India Property Awards 2026. Honoured with the Unique Branded Residences' Master Development Award at the India Property Awards 2026, Billionaires' Block is more than an award-winning development. The recognition, presented by International Brand Equity, places the Gurugram development among the country's most closely watched luxury real estate projects this year.
Billionaires' Block sits within Smart City Delhi Airport (SCDA) in Sector 111, Gurugram. Spread across 170 acres at Smart City Delhi Airport, Gurugram, this is the world's first district of exclusively branded residences, a rare collection of global icons, each bringing its own design language, aesthetic philosophy and interpretation of refined living. Situated in Sector 111, Gurgaon, the development is positioned along the Dwarka Expressway corridor, offering strategic connectivity towards Delhi, IGI Airport, and major commercial destinations across Gurugram and NCR. Per market reports, Billionaire's Block in Gurugram comprises 300 ultra-exclusive, low-density residences in Sector 111.
The first branded address to come up within this district is M3M Elie Saab Residences. In January 2026, M3M India announced yet another landmark collaboration, this time with the iconic Lebanese fashion and lifestyle brand Elie Saab, named M3M Residences by Elie Saab, located in the Billionaires' Block, Sector 111, Dwarka Expressway, Gurugram, with a planned investment of ₹3,500 crore and 950 meticulously designed homes. The residences are large-format by design: this ultra-luxury development offers expansive 4-bedroom residences spanning approximately 4,450 sq. ft., with one apartment per core to ensure exclusivity. Pricing for these units starts ₹12 Cr.
Speaking on the branded-living approach behind the district, Pankaj Bansal, promoter of M3M India and founder of Smartworld Developers, describes branded living as targeting an Indian luxury buyer who is now design and service literate. This customer can tell the difference between something that is expensive and something that is thoughtfully considered. They recognize when luxury is created simply through finishes, and when it is crafted through balance, restraint, and a coherent point of view across spaces.
The Billionaires' Block win was one of several M3M received at the same ceremony. M3M was also awarded Real Estate Entrepreneur of the Year for Mr. Pankaj Bansal, Promoter, M3M India, at the India Property Awards 2026 by International Brand Equity. The developer was additionally named Developer of the Year – Luxury Residential Development at the same awards. Elsewhere in the portfolio, M3M IFC was named Commercial Project of the Year, M3M The Cullinan won Mixed-use Project of the Year, and the ELIE SAAB collaboration was recognised as Super Luxury Apartment of the Year, all at the India Property Awards 2026.
Beyond the trophy cabinet, the award signals a wider shift underway in Indian real estate. The award also reflects a broader shift taking place across India's luxury real estate sector. Indian developers are no longer competing solely within domestic markets. They are creating developments that are increasingly benchmarked against some of the world's finest residential destinations, where every element from architecture and hospitality to community planning and resident experience is expected to meet global standards. M3M has leaned into this shift by pairing architecture with hospitality expertise: the company has moved beyond building premium residential projects to creating integrated destinations where architecture, design, hospitality partners like Roseate, and community planning work together as one cohesive ecosystem.
For prospective buyers, the scale of capital being committed underlines how seriously M3M is treating this address. Backed by a combined investment of ₹3,500 crore across Gurugram and Noida, the Gurugram development alone represents an estimated investment of ₹2,000 crore, highlighting M3M India's intent to position the Billionaire's Block as one of India's most valuable ultra-luxury residential zones. With limited inventory, low-density planning, and a Dwarka Expressway address close to IGI Airport and Delhi's diplomatic enclave, Billionaires' Block is being closely tracked by HNI and NRI buyers evaluating branded residences in the NCR luxury segment.
As always with pre-launch and newly announced luxury developments, buyers should independently verify RERA registration, payment plans, and final tower-wise specifications directly with M3M before booking, since award recognition reflects design and positioning rather than regulatory approval status.
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