M3M Jacob & Co Residences, Sector 97 Noida

M3M Jacob & Co Residences is a landmark ultra-luxury development in Sector 97, Noida, built through a rare collaboration between M3M India and Jacob & Co., the New York-born luxury watch and jewellery house. The project is positioned as India's first-ever branded residential address, translating the brand's horological precision and craftsmanship into architecture, interiors, and living spaces on the Noida Expressway.

The development is spread across approximately 6 acres and rises across 4 towers of G+34 floors, offering 258 exclusive residences in total. With only 3-4 apartments per floor, the project is designed as one of the least dense luxury addresses in Noida, giving residents privacy, wide spacing between towers, and unobstructed views. The surrounding neighbourhood adds nearly 300 acres of open greens, with residences overlooking the Yamuna River floodplain and an adjoining golf course.

Unit configurations span 3, 4, and 5 BHK ultra-luxury apartments and penthouses, ranging from roughly 2,500 sq ft for a 3 BHK to about 6,400 sq ft for a 5 BHK penthouse. Interiors are finished with imported Italian marble, modular kitchens, designer fittings, and Vaastu-compliant layouts, while facades combine floor-to-ceiling glass with sculpted, artistic detailing inspired by Jacob & Co.'s design language.

Amenities are built around a resort-style clubhouse concept, including a rooftop infinity pool, spa, cigar and wine lounges, a microbrewery, private art galleries, and a 24/7 concierge desk for valet, chauffeur, and event services. The project also integrates retail, anchor stores, and signature restaurants at the lower levels, making it a mixed-use luxury address rather than a standalone residential tower.